Shooter's Choice began in 1993, when the assets of Howe and Howe were moved to the company'scurrent location in Waterloo, Ontario. The Bow Shop and The Gun Room were started under the same roof as separate businesses, working together. The two stores worked in conjunction with each other for 20 years until The Gun Room purchased The Bow Shop's inventory and Shooter's Choice was Incorporated both an archery and firearms Pro Shop.
The merger of the two businesses has brought about a whole new era for Shooter's Choice. Shooter's Choice is now a one-stop location for all enthusiasts of the Canadian Shooting Sports, encompassing every firearms and archery discpline available.