about us

Our beginning...

Shooter's Choice began in 1993, when the assets of Howe and Howe were moved to the company's current location in Waterloo, Ontario. The Bow Shop and The Gun Room were started under the same roof as separate businesses, working together. The two stores worked in conjunction with each other for 20 years until The Gun Room purchased The Bow Shop's inventory and Shooter's Choice was Incorporated both an archery and firearms Pro Shop.

The merger of the two businesses has brought about a whole new era for Shooter's Choice. Shooter's Choice is now a one-stop location for all enthusiasts of the Canadian Shooting Sports, encompassing every firearms and archery discpline available.

Special Events

Creating opportunities for you!

Regularly throughout the year we run many different events including Range Days sponsored by individual firearm or archery manufacturers, development courses such as reloading or arrow building. Stay tuned to what is coming!!



Best deals in the Industry

Check back here regularly to see what deals we have for you. View our Monthly flyer bringing a host of deals to you each month just at the right time for each upcoming hunting season or target time of year.