about us

Our beginning...

The story of Shooter's Choice began in 1993, when the assets of Howe and Howe were moved to a new location in Waterloo and Shooter's Choice was born. At the same time, both The Bow Shop and The Gun Room were also brought under the same roof as separate businesses, but working together. The two stores worked in conjunction with each other for 20 years until the The Gun Room purchased The Bow Shop and Shooter's Choice was Incorporated as a single archery and firearms Pro Shop.

The merger of the two businesses has brought about a whole new era for Shooter's Choice. As a single business we can offer even more to our customers and provide an easy transition between archery and firearms purchases.

We hope to grow even more in the future and be the single largest Pro Shop in the country, serving both archery and firearms shooters and owners.

Special Events

Creating opportunities for you!

Regularly throughout the year we run many different events including Range Days sponsored by individual firearm or archery manufacturers, development courses such as reloading or arrow building. Stay tuned to what is coming!!



Best deals in the Industry

Check back here regularly to see what deals we have for you. View our Monthly flyer bringing a host of deals to you each month just at the right time for each upcoming hunting season or target time of year.



What are the shooting sports?

Shooting sports are a competitive group of sports involving tests of proficiency using various types of bows and firearms.


Interesting Thought!

Hunting is also a shooting sport, and indeed shooting live pheasants was an Olympic event (albeit only once, in 1900).